Google AdSense™
Google AdSense is an online advertising program
that provides online advertising by automatically
delivering text and image ads that are precisely
targeted to your site and your site content—ads so
well-matched, in fact, that your readers will truly
find them useful. AdSense provides access to
thousands of advertisers with minimal effort.
Advertisers range from global brands to small local
companies, in categories ranging from Education to
Travel, Mortgages to Patio Furniture and just about
everything in between. Best of all, once you get
started, the AdSense program requires virtually no
maintenance.
When you display Google ads on your website, you'll
be maximizing your revenue potential. Google places
relevant CPC (cost-per-click) and CPM (cost per
thousand impressions) ads into the same auction and
lets them compete against one another. The auction
takes place instantaneously and when it's over
AdSense will automatically display the text or image
ad(s) that will generate the maximum revenue for
your site.
Google AdWords™
With Google AdWords we create special ads for you
with keywords that help you match your ads to your
audience worldwide or your locality. You pay only when someone clicks on
your ads to view you products and services.
AdWords helps you reach your marketing goals,
regardless of your company size.
Google AdWords ads connect you with new customers at
the precise moment when they're looking for your
products and services. The Google Network reaches
more than 80% of Internet users.